Solutia AddsConsumer-Oriented Section To WebsiteAtlanta-based Solutia, the company behind the Wear-Dated® upholstery fabric program, has expanded its website to include an enhanced customer-oriented section. Here, top designers reveal their thoughts on upcoming trends, tips on mixing patterns and textures, and what should be considered when decorating or redesigning a room. The first featured designer is Carole DArconte, president of The Color Portfolio.This section will not only include photographs of the featured designers work, but a “contact us” option as well, where visitors can submit comments and questions.Other highlights of the site include details on how to file a claim and a display of Wear-Dateds advertisements which have appeared in trade and consumer publications. Existing features, such as information about Wear-Dated warranties, cleaning recommendations and the companys retailer locator, have been repositioned and revamped to fit into the new consumer section.”The image of our enhanced consumer website complements the advertising campaign as well as our new logo and printed materials, which includes items such as brochures and hang tags. The site reflects the values and sentiments of todays busy lifestyles and provides consumers with the information on Wear-Dated products and services they want and need,” said Christine Whittemore, Acrilan business director for home furnishings.In the future, the company plans to add a section where salespeople can download retail-oriented information that can be inserted into binders and used as guides to improve upon key Wear-Dated selling points. A password-accessible newsroom will also be incorporated for media. May 2000
