Leading US Textile Converter New Line Fabrics Implements LOFT Customer Experience Engine

VIANEN, The Netherlands/NEW YORK CITY — May 3, 2011 — Today NedSense enterprises n.v. announces
that it is implementing its LOFT customer experience engine at the leading US textile converter New
Line Fabrics (NLF). New Line Fabrics will give its 3,500 retail outlets access to the customer
experience engine in order to enhance and speed up the sales process by delivering a higher degree
of visualization and therefore comfort at the purchasing decision. Its rapidly expanding network in
Russia and Ukraine will be serviced by over 1,000 standalone versions giving those agents and
resellers the full collection at their fingertips to customize to the customer’s personal

New Line Fabrics currently services 42 collections with over 3,100 individual SKUs from 16
countries and sales supersede 100 thousand meters per month. The LOFT customer experience engine
allows agents and resellers in the New Line Fabric outlets to upload fabrics, window and wall
covering and other textiles into the customer’s own environment of choice in order to create a
‘real virtual’ experience.

Leonard Lurye, Chief Executive Officer of New Line Fabrics states: “We operate in a highly
competitive world and so assisting designers and agents to work with our collections for their
customers is key to the success of our business. With LOFT we offer them an unparalleled sales
engine in that they can now create superb visualizations of their collections on any object or in
any environment of the client’s choice. The web version further ensures that our collections are
always up to date and well presented in any showroom around the world, which creates an additional
saving in having to rely less on sample books”. 

Mark Blinder, Chief Technology Officer of New Line Fabrics states: “The user friendliness of
LOFT is unparalleled and will intuitively steer the various levels of users to work with LOFT and
our ranges of textiles and so extract exactly what they need for their clients and purpose. The
flexibility of the LOFT customer experience engine allows us to deploy the solution in the most
suitable way depending on the region or user needs and with our local support teams we can ensure
that we always have access to the most up to date environments”.

Pieter Aarts, Chief Executive Officer of NedSense enterprises n.v. states: “New Line Fabrics
is an innovative and fast growing company, which spreads its wings both in terms of enhancing sales
in new regions as well as deepening their range of products and the way in which they offer those
to their agents and networks. The fact that in one click agents can turn a 2D image of their
customers into a 3D design environment online to dress with their collections proved to be a major
motivation. This way they interactively educate the sales teams whilst working for a customer,
allow them to work faster and thus increase sales. We are delighted to work with them here in the
US, in Europe and in Russian and the Ukraine.”

Posted on May 10, 2011

Source: NedSense enterprises n.v.