Philadelphia-based Avery Dennison Retail Information Services (RIS) and Subli Impresos, Murr
S.A. de C.V. (SIMSA), Mexico, have signed an agreement that provides Avery Dennison RIS with SIMSA’s
advanced heat-transfer technology for tag-free labeling of apparel and footwear. The technology
may be used to create text, security characters, images and bar codes.
Custom heat-transfer producer SIMSA was looking for — and found in Avery Dennison RIS — an
international company capable of distributing the technology and providing customers with service
and support, according to Rodolpho Murra, president, SIMSA.
“Our agreement with SIMSA will benefit quality-conscious apparel and footwear manufacturers
worldwide,” added Kevin Young, vice president and general manager, Avery Dennison RIS.