New Bremen, Ohio-based Crown Equipment Corp.’s FC 4000 Series Sit-downCounterbalanced Lift Truck has won a Gold Industrial Design Excellence Award (IDEA) from the
Industrial Designers Society of America (IDSA), Dulles, Va.
Crown says the FC 4000 Series is designed to facilitate loading and unloading of palletized
goods, and features superior visibility, easy access to major components and quick removal of
protective steel covers using minimal tools.
“The designers brokered a high-level marriage between aesthetics, functions and beyond,” said
Tom Matano, IDSA, and director, industrial design department, Academy of Art College, San
Francisco. “Choice of materials and forms are highly tuned to communicate usability and quality.
This sets a new standard for this category.”
November 2003
