SCRANTON, Pa. — December 2, 2020 — Noble Biomaterials, the global leader in antimicrobial and conductivity solutions for soft-surface applications, today announced the expansion of its senior leadership team with the hire of marketing veteran Allon Cohne as its new chief marketing officer.
“Allon is a proven leader with decades of experience building great brands,” said Joel Furey, chief commercial officer of Noble Biomaterials. “We are excited to welcome him to the team, and are confident that he will strengthen and accelerate Noble’s position as an innovative and trusted intelligent materials partner.”
Prior to joining Noble, Allon was the chief marketing officer at Vibram Group, a producer and seller of high-performance rubber outsoles for shoes in the sports, leisure, industrial, orthopedic and repair markets. At Vibram, Allon oversaw all marketing functions for B2C and B2B programs in the Americas, where he successfully launched or relaunched many product campaigns. Prior to Vibram, Allon served as Global Marketing Director at Polartec, where he led global marketing functions, developed and implemented brand strategy and managed media and public relations efforts. Allon has also held senior marketing roles at Vail Resorts and Kirkwood Mountain Resort in Lake Tahoe, Calif.
“Fabric hygiene, safety, and technology has not only become crucial in multiple industries — from apparel to healthcare to travel — it’s fast becoming an end user value. I’m excited to be joining Noble Biomaterials to create a high-performing marketing team that will drive brand awareness and profitable growth for the company,” said Cohne. “I look forward to strengthening Noble’s position as the leader in material science and helping ensure the company’s innovative solutions are incorporated into even more products and verticals.”
Posted December 8, 2020
Source: Noble Biomaterials