Soft-Tex International Expands Senior Leadership Team

WATERFORD, N.Y. — October 26, 2020 — Soft-Tex International, a producer of sleep and home comfort products, announced three additions to its senior leadership team — Vice President of IT and Administration Susan Kendall, Vice President of Commercialization Danielle Ignazzi, and Vice President of Quality Christine McKiernan — as well as the launch of a new continuous process improvement team.

“We’re thrilled to establish these extremely talented women in critical roles at Soft-Tex, each brings tremendous expertise and experience to further our growth as a leading innovator in the home product space,” said Mark Smiderle, Soft-Tex principal.

The new Senior Leadership team members include:

  • Susan Kendall, who has been promoted to vice president of IT and Administration and will lead critical operational processes, drive strategy and lead cross-functional initiatives for Soft-Tex’s technology stack with specific emphasis on MRP and production. Kendall has been a key contributor to Soft-Tex’s growth over her 18-year tenure, serving in a variety of management roles within the company. Prior to joining Soft-Tex, Kendall spent her career in retail and management.
  • Danielle Ignazzi, who has joined Soft-Tex as vice president of commercialization and will bring new products, brands and ideas to market. Ignazzi joins Soft-Tex after 5 years at Bed Bath & Beyond, recently working as the Buyer for Basic Bedding and previously served in merchandise and planning at The Children’s Place and Lord & Taylor. Ignazzi brings considerable retail knowledge and textile expertise to the Soft-Tex team. Ignazzi graduated from New York University’s Leonard N. Stern School of Business.
  • Christine McKiernan joins Soft-Tex as vice president of Quality leading Soft-Tex’s global quality assurance programs. McKiernan worked in quality assurance her entire career with deep expertise in food manufacturing and pharmaceuticals and joins Soft-Tex after a seven-year tenure at DSM, where she served as director of Quality for North America. McKiernan is a graduate of Dartmouth College.

Launch of Continuous Process Improvement Team

Kendall, Ignazzi, and McKiernan will also lead the new Continuous Process Improvement team at Soft-Tex, designed to continually improve and streamline operations- accelerating the company’s growth and commercialization of new innovations.

Posted October 26, 2020

Source: Soft-Tex