SAN FRANCISCO — May 8, 2020 — Higg Co., the San Francisco-based technology company founded in 2019 to unify and scale sustainability measurement, announced today it has appointed former Nike executive Del Hudson as the company’s new vice president of marketing and communications.
Higg develops and hosts sustainability measurement tools, allowing companies to integrate measurable data directly into internal systems, improving end-to-end decision-making. Its goal is to unify sustainability measurement practices within consumer goods industries.
The technology company was spun out of the Sustainable Apparel Coalition (SAC) last year, with additional Series A funding from impact investment firms Titan Grove Holdings, Buckhill Capital and Sanjeev Bahl of Saiburg B.V. Supporting the apparel, footwear and textile industries to scale digitalization of sustainability data across global supply chains is Higg’s current priority.
Hudson — who has spent 20 years in communications and sustainability leadership roles in the United States, United Kingdom and New Zealand — will oversee brand marketing, communications and stakeholder relations for the company. Since launching a year ago, Higg has expanded product offerings to include brand assessments, upgraded the Higg Index user experience, enabled completion of more than 10,000 factory assessments in more than 80 countries and now employs more than 50 people.
At Nike, Hudson held various leadership roles in global communications then Sustainable Business Innovation, where she was responsible for external partnerships, brand integration, sustainability reporting and ESG disclosure. Under her leadership, Nike was a founding contributor to the New Textiles Economy initiative and was named Multinational category winner of The Circulars business awards at the 2017 World Economic Forum. After Nike, Hudson headed the North American office for U.K.-based circular economy think-tank, the Ellen MacArthur Foundation.
Higg CEO Jason Kibbey said: “Del’s experience building purpose-led brands and supporting industries in transition will be incredibly valuable for the next phase of our growth. I first collaborated with Del around seven years ago and her understanding of both the sustainability journey and emerging opportunities within our clients’ industries is a real asset. We couldn’t be more thrilled to have her join Higg Co.”
Hudson says the COVID-19 crisis presents a pivotal moment to accelerate sustainability. “Businesses and governments need meaningful data now, more than ever, to inform decisions and rebuild global supply chains,” she said “Trust and product provenance are increasingly important and companies are seeing that digitalization of supply chain data can accelerate sustainability, circularity and transparency, just as it has accelerated all other dimensions of commerce. I’m energized by Higg Co’s opportunity to help business respond responsibly as we emerge from this crisis.”
Higg Co board member, investor and Titan Grove Chairman Jeff Tannenbaum, said: “Del’s global experience in sustainability and brand communications, with companies like Nike and AstraZeneca, and her knowledge of risk management and ESG disclosure add an exciting dimension to Higg Co’s executive team. The board welcomes her expertise and insight.”
Originally from Auckland, New Zealand, Hudson received her Bachelor’s degree in Media Studies & Communication from Massey University. She recently began studying towards a Master of Science in Nutrition. Hudson lives with her family in Portland, Oregon.
Posted May 8, 2020
Source: Higg Co.