ROSEVILLE, Minn. — April 25, 2023 — Advanced Textiles Association (ATA) recently launched a newly redesigned website that went live on April 18, 2023, giving visitors a more dynamic user experience. In addition to providing users a website with an intuitive and inviting layout, ATA has increased the overall speed and responsiveness of networking, and resources.
“We are excited to launch the newly redesigned website as part of ATA’s strategic initiative to reach and provide value to a broader audience, as well as a better connection for members to the resources they need. The website is the most likely way that industry professionals will first connect or interact with the association,” said Steve Schiffman, president and CEO of ATA.
ATA’s newly redesigned website, Textiles.org, is a dynamic portal that provides the industry with an immediate connection to member programs, peers, education, sourcing resources and much more. The site was developed in the most advanced and secure web platform available to ensure the best user experience and provide data privacy to all members/users including creating more user-friendly account creation and membership management.
This launch comes after last year’s rebranding from Industrial Fabrics Association International (IFAI) to ATA, a change that was made to be more inclusive of the markets the association serves.
Navigation and User Flow
One of the primary goals of the website redesign was to create a more intuitive navigation menu. We received feedback from members, industry stakeholders and non-members alike that highlighted the need to improve the site’s usability, information hierarchy, and organizational structure. We accomplished this by creating a global menu, comprised of the top eight most relevant aspects of ATA. This allows the user the option to dig deep into something, while also providing quick access to get back to the main pages. The next set of relevant links/pages were also placed in the global navigation, but do not draw as much attention. And lastly, the footer section of the website contains links to almost every single page we have created.
Vibrant New Design
The website stays consistent with new brand guidelines of ATA; featuring bright colors, large titles, and clean layouts. A prominent use of icons paired with titles and subtitles offers a simple visual aid in certain areas. Strategically placed tabs, dropdowns, and buttons serve specific purposes ranging from organizational needs to easy navigation. The new website is designed to be easy to use as well as visually appealing.
Posted April 25, 2023