Perth, Australia and Greer, S.C. — October 16, 2015 — Alexium International Group Ltd. (Alexium) is pleased to announce that based on the fire retardancy (FR) performance, environmental friendly formulation and value proposition of its Alexiflam™ chemistry, a major bedding client has expanded the use of its Alexiflam treatments to a second U.S. national bedding brand under its corporate umbrella.
Total annual revenue to Alexium from these two U.S. national bedding brands is expected to be $5M per year, with revenue from this second brand to commence before the end of 2015. For customer marketing confidentiality reasons, the brand details will not be provided until products are in store.
“This second U.S. national major brand is strong reinforcement of not just the value Alexium chemistries bring to the bedding market, but their ease of use, as this second program was developed proactively by our customer with limited involvement from Alexium staff,” said Dirk Van Hyning, president, Alexium. “We anticipate our presence in this market segment will continue to grow from this solid foundation.”
Posted October 16, 2015