Wolverine Brand Announces FireZerO By Wolverine Flame Resistant Apparel Line

ROCKFORD, Mich. — November 6, 2014 — Wolverine — the Michigan-based maker of authentic work, outdoor and lifestyle footwear and apparel — has announced the launch of the FireZerO by Wolverine, a flame resistant apparel line that provides certified protection from heat and arc flash hazards and meets industry safety standards. The collection will be available at retail in early 2015.

“FireZerO by Wolverine introduces an expanded range of flame resistant apparel with the protection, durability, comfort and workmanship that consumers have come to expect from Wolverine,” said Lisa Stoepker, Product Director for Wolverine Apparel. “With a full assortment including everything from jackets and twill shirts to jeans and cargo pants, FireZerO by Wolverine offers consumers a comprehensive flame resistant solution and makes Wolverine a key player in the flame resistant apparel market.”

The line includes eight new styles including knit shirts, twill button down shirts, sweatshirts, jackets and pants.  Key styles include a FR Plaid Twill Shirt, a FR Hooded Work Jacket made from 11 oz. FR Duck Canvas with a bi-swing back for mobility, and a  13 oz. FR Hammer Loop Demin Pant. Designed for function, comfort and protection, the metal on all garments is thermally protected from skin, and quality craftsmanship throughout ensures long-lasting durability.

FireZerO by Wolverine garments meet the most stringent standards in the industry today, and most styles are UL® certified for NFPA 2112-2012. All garments protect against possible intermittent flame and thermal exposures and are designed not to ignite or continue to burn, and to minimize the wearer’s burn injury when exposed to accidental, momentary ignition sources.

Wolverine is also committed to protecting workers and the environment by reducing levels of potentially toxic chemicals used in flame resistant fabrics. FireZerO by Wolverine uses less formaldehyde than other similar products while maintaining certified protection from heat and arc flash hazards.

The FireZerO by Wolverine line will be available at retailers in early 2015, with prices ranging from $70 to $230. Wolverine also plans to expand the FireZerO by Wolverine apparel line in future seasons.

Posted November 11, 2014

Source: Wolverine