LONDON — May 16, 2025 — Sheep Inc., a natural fiber specialist and pioneer of carbon-negative design, announced the launch of its latest breakthrough: The Merino Swimshorts — crafted entirely from Reda Active 100-percent ZQ-certified Merino wool, with a Yarnaway™ biodegradable lining that leaves no trace, no microplastics, and no compromises. This is swimwear, reimagined.
A New Wave In Natural Performance
Two years of research, trials, and fine-tuning have led to a world-first: Swimshorts made entirely from fully traceable natural fibers — engineered for performance and built to return to the earth. At the core: ZQ-certified Merino wool, sourced from ethical, regenerative farms in New Zealand. A naturally odor-resistant, temperature-regulating, quick-drying fiber that moves with the body — whether in water, on sand, or out to lunch. Merino’s technical properties, long championed in activewear, now find their place by the pool.
Inside: a biodegradable Yarnaway lining, developed to decompose completely in marine and soil environments. Unlike traditional synthetic mesh linings, this leaves zero microplastic residue, offering peak comfort without planetary cost.
This Isn’t Sustainable. This Is Restorative.
Sheep Inc.’s design philosophy is simple: natural fibers, future-first thinking. These swimshorts are built with zero shortcuts, and a commitment to regenerative sourcing — from fiber to finish. Each pair is fully traceable, with a woven in Connected Dot™ linking you to the journey of your swimshorts: the farm, the fiber, the makers. Transparency, built in.
Why Merino? Why Now?
Because natural fibers outperform synthetics — when sourced and engineered correctly. merino wool doesn’t cling, overheat, or retain odors. It breathes. It stretches. It dries quickly. It’s swimwear that works with your body, not against it.
And crucially, it’s made to return to the earth — not pollute it.
A Category-Breaking Garment
In a market saturated with petroleum-based synthetics, Sheep Inc.’s Merino Swimshorts stand apart as a first-of-its-kind, natural alternative. Every detail — from the biodegradable lining to the merino fiber — is proof that innovation doesn’t need to come at a cost to the planet.
Natural Innovation, Refined
“These swimshorts are a material rethink,” says Sheep Inc. co-founder Edzard van der Wyck. “We wanted to prove that swimwear didn’t have to be plastic to perform. So we worked with the best natural materials on Earth, and the best people who knew how to shape them.”
PRODUCT DETAILS
- Main Fabric: 100% Reda Active ZQ-certified Merino Wool
- Lining: 100% Yarnaway™ Biodegradable Lining
- Sourcing: Fully regenerative, traceable Merino farms
- Made in: Portugal
- Traceability: NFC-embedded Connected Dot™
- Available: May, 2025 in 4 Men’s designs
- RRP: 190gbp
Posted: May 16, 2025
Source: Sheep Inc.
