Midland Apparel Acquires Southern Point

Midland Apparel LLC, Columbus, Ga., reports it has acquired the Southern Point Co. brand from founder Brent Howell. The brand has become popular in the southeast and is known for its distinctive German Shorthair Pointer design and classic designs.“We are very excited about this acquisition,”said Scott Danford, president of Midland Apparel.

“We believe that Southern Point Co. is a very distinctive lifestyle brand and that we have a strategy that will enable us to further differentiate ourselves from the competition. We have big plans for the brand.”

July/August 2023