Wolverine Worldwide Sells Keds Brand To Designer Brands

ROCKFORD, Mich. — February 8, 2023 — Wolverine World Wide Inc., which operates a portfolio of lifestyle and footwear brands, announced today that it has sold the Keds brand to Designer Brands Inc. (DBI), the parent company of footwear retailer DSW. In addition, the company announced that it intends to grant an exclusive license to DBI for Hush Puppies footwear in the United States and Canada, where DSW has been the exclusive retail partner for Hush Puppies since last year.

“Selling Keds and licensing the Hush Puppies brand for the United States and Canada is an important step as we continue to advance our strategy to simplify the portfolio and direct resources to our growth brands. We are confident this will place Wolverine on an accelerated path to improved profitability and long-term shareholder value creation,” said Brendan Hoffman, Wolverine Worldwide’s president and CEO. “We are particularly pleased to have reached this agreement with Designer Brands, a longtime retail partner of ours and a natural fit to guide the iconic Keds brand into its next phase.”

“Combined, these transactions will generate total cash of over $90 million, including the monetization of working capital. The proceeds will be used to pay down debt and strengthen our capital structure,” Hoffman added.

The Keds brand sale closed effective February 4, 2023, and the Hush Puppies license is anticipated to be effective as of July 1, 2023. The company will provide more information on the impact of these transactions in its upcoming earnings call scheduled for February 22, 2023. The company also noted that its evaluation of strategic alternatives for the Wolverine Leathers business is ongoing.

Honigman LLP and Warner, Norcross + Judd LLP served as legal advisors to Wolverine Worldwide. Solomon Partners served as financial advisor to Designer Brands Inc., with Thompson Hine LLP as legal advisors.

Posted: February 8, 2023

Source: Wolverine World Wide, Inc.