Rocky Brands Names Sarah O’Connor CFO

NELSONVILLE, Ohio — February 13, 2023 — Rocky Brands Inc. today announced that Sarah O’Connor will soon join the company’s leadership team as senior vice president, CFO and treasurer. O’Connor brings more than 15 years of corporate finance experience to the role, including work with public retail and manufacturing organizations.

Prior to joining Rocky Brands, O’Connor served as director, and later as vice president of Financial Planning & Analysis and Treasurer at MedVet. MedVet is headquartered in Columbus, Ohio, and operates 35 specialty and emergency hospitals and emergency care centers for pets in 17 states. Before her time at MedVet, O’Connor held the role of Treasury lead at Columbia Pipeline Group ahead of its acquisition in 2016. Previously, she held various Finance and Treasury roles at L Brands, the former parent company to leading retail brands including Victoria’s Secret and Bath & Body Works.

“I am pleased to welcome Sarah to the leadership team as our new CFO and Treasurer,” said Jason Brooks, chairman of the board and CEO. “Sarah’s broad financial experience, public company background in retail and manufacturing, and excellent leadership qualities will ensure that Rocky Brands continues to be well positioned for the future.”

O’Connor will officially join the company in mid-March. At that time Tom Robertson, who has served as the company’s CFO and treasurer since March 2017, will formally make his transition into the newly created role of COO.

“Sarah is an excellent addition to our organization and I look forward to working closely with her as we transition the CFO role in the coming months,” said Robertson. “Her expertise and insight will prove valuable to our leadership team as we move into the next phase of profitable growth at Rocky Brands.”

Posted: February 13, 2023

Source: Rocky Brands, Inc.