Fruit Of The Loom Announces Sock Partnership With Lamour

BOWLING GREEN, Ky. — January 9, 2023 — Fruit of the Loom Inc. is pleased to announce a new partnership and licensing agreement with Lamour Inc., to manufacture and sell Fruit of the Loom® branded socks for the family.

“This strategic partnership will support our continued growth aspirations within the sock category,” said Melissa Burgess Taylor, Fruit of the Loom Inc. chairman and CEO. “A proven leader in the hosiery category, Lamour will offer innovative products that deliver the comfort, quality, and styling for which the Fruit of the Loom® brand is known and trusted.”

“The Lamour Family is honored to be entrusted to continue the legacy of the iconic Fruit of the Loom brand. Through a strong partnership with Fruit of the Loom and our retail partners, we will deliver exceptional quality and innovation for many years to come,” said Marty Lieberman, president, Lamour Inc.

Posted: January 9, 2023

Source: Fruit of the Loom, Inc.