In a whirlwind bidding war, KENT received offers from four Sharks before landing a deal of $200,000 for 15 percent of the company with Daymond John, CEO and Founder of FUBU. Stacy and Jeff Grace, the husband and wife duo behind KENT, chose Daymond to leverage his experience in the fashion industry.
“When Daymond jumped back in with a deal, we were ecstatic. He’s an industry icon and has had so much success growing mission-driven companies like ours,” said Jeff.
KENT tackles two major problems in fashion — landfill waste and plastics — focusing on the untapped space of undergarments. 85 percent of textiles today are made from plastic fibers and 11 million pounds of under-apparel go into landfills and incinerators daily in the United States.
KENT’s underwear is LA Compost verified and designed to break down in 90 days. Made with a proprietary blend of plant-based materials, including GOTS certified organic pima cotton, KENT eliminates the need for petrochemical-based fabrics.
“I saw an opportunity to rethink how undergarments are made when I realized all of my underwear were made of synthetic materials,” said Stacy, “That’s when the idea of KENT was born — a line of thoughtfully designed 100-percent organic, vegan and compostable underwear. I see composting as a natural recycling process. With cities like New York and LA rolling out curbside composting this year, we see composting becoming mainstream in America as a natural solution to landfill waste, for fashion and beyond.”
KENT founder and CEO, Stacy Grace has more than a decade of experience in sustainable fashion, where she’s worked with brands like TOMS, Wrangler and Timberland. She’s a Tory Burch Fellow and winner of the Canadian Arts and Fashion Sustainability Award.
Her husband, Jeff Grace, is the CMO at KENT and comes with experience in advertising and comedy, which showed during their humorous Shark Tank performance. Jeff is best known for his creative work at Leo Burnett, where he helped grow Altoids from a small regional brand in Seattle to the #1 selling mint in the category.
KENT offers a line of men’s and women’s briefs, tees, and reusable totes.
Posted: September 26, 2022