ZURICH — September 19, 2022 — namuk, the Swiss-based premium sustainable outdoor brand for kids, announces today the addition of Beth Steele as Vice President of North America. Steele will be responsible for driving namuk’s U.S. and Canadian business and building the organization in both DTC and B2B markets. Since namuk’s inception in 2016, the brand has seen tremendous growth in Switzerland and now Steele will lead its success in the North American market, continuing to drive demand for sustainable and innovative premium outdoor gear for kids.
“Beth brings industry expertise and an impressive track record of sales success that will be paramount to namuk’s growth and its vision for the future, ” said Franz Bittmann, Founder and CEO of namuk. “I am thrilled to welcome Beth to the team and I’m confident that she will accelerate our growth, strengthen relationships with key sales accounts and increase brand awareness in North America.”
Steele, a Vermont-based winter sports and soft goods industry veteran, brings over 20 years of leadership experience in sales development and management working for globally-recognized outdoor brands such as Burton and Reima. Steele’s vast background and knowledge of scaling sales by fostering relationships and driving category growth, combined with her resourcefulness to create business, will shape namuk’s North American business to meet global brand goals.
“The moment I met Franz and the namuk team, I immediately aligned with their values, and felt a connection to the innovative team,” adds Steele. “As a mom with multi-sport outdoor active kids, I know the impact nature has on them and all kids should have the opportunity to experience the outdoors with the right gear – no matter the weather. namuk is poised for success in North America and I look forward to using my experience to position this youthful brand as a sustainable leader in kids performance apparel.”
Posted: September 19, 2022