Fruit Of The Loom, Recover™ Introduce Sustainable T-Shirt Collection

Fruit of the Loom, Bowling Green, Ky., has partnered with Recover Textile Systems S.L. to launch a collection of unisex T-shirts featuring Recover™ — a recycled cotton fiber. According to the company, Recover is one of the lowest-impact fibers available in the market, which reduces the carbon and water footprint of apparel produced using the fiber. Each T-shirt is made using 20-percent Recover, and the limited-edition collection is available in eight colors.

“This collection is the latest way Fruit of the Loom is producing more sustainable products across the entire business,” said Mercedes Lopez, vice president of Corporate Social Responsibility at Fruit of the Loom. “As one of the world’s largest manufacturers and marketers of casualwear, we are committed to reducing our environmental impact across the total value chain.”

September/October 2022