HELSINKI — July 15, 2022 — Four months after announcing its first product made of SPINNOVA, adidas is bringing the adidas TERREX HS1 hoodie to stores. The mid-layer hiking hoodie is made in part with Spinnova’s technology, at least 30 percent of the hoodie’s fabric comes from wood-based SPINNOVA® fiber. The hoodie is available online and in select retail outlets from July 15 onwards.
The unisex mid-layer is multi-functional: it works on the trails and rolls up into its hood for easy storage or even a travel pillow, and it has been designed with a spectrum of sizes, genders and forms in mind. The adidas TERREX HS1 works with the material’s natural color. Since no dyeing or bleacing is applied, in turn this uses less water compared to standard dyeing process.
“The adidas TERREX HS1 hoodie embodies our ambition of helping progressive partners like adidas bring to market versatile products that don’t compromise on performance,” said Spinnova’s Co-Founder and CEO Janne Poranen. “We’re excited to see how consumers embrace our first commercial product with adidas TERREX and look forward to continuing our strong collaboration with adidas.”
We’re so excited to partner with Spinnova on the adidas TERREX HS1 hoodie, a collaboration that shows progress and a product created for the consumer without compromise on performance or style,” said Carla Murphy, general manager of adidas TERREX. “By working together, we are taking a step forward in our journey designing the future in balance with nature.”
Spinnova’s first commercial scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years — providing global fashion brands and retailers with a versatile and sustainable fiber at scale.
Posted July 19, 2022