NORTHFIELD, VT — June 21, 2022 — Today, Darn Tough Vermont®, the fastest growing American manufacturer of performance outdoor and lifestyle socks, is excited to announce the launch of its Knit to Give Collection. The program will launch an online exclusive new sock style every quarter with all profits going to support neighbors in need via the Vermont Foodbank.
Knit to Give will feature styles created with overstock yarn, which is excess material from the knitting mills in Northfield and Waterbury, Vermont. Utilizing overstock yarn allows Darn Tough to give new life to these materials, taking a sustainable leap and turning socks into meals for the local community. Along with these quarterly releases, Darn Tough will continue its ongoing support of the Vermont Foodbank on Giving Tuesday each November.
“Our commitment to the state of Vermont and our local community is a huge part of who we are as a brand” said Ric Cabot, President and CEO of Darn Tough Vermont. “Knit to Give is the next step in both our sustainability efforts by allowing customers a way to directly support the community – bringing awareness to food insecurity.”
Darn Tough’s partnership with the Vermont Foodbank kicked off in 2003, with the company donating 266 lbs. of turkey to support the local community during the holidays. Taking it another step forward, in 2017, Darn Tough began offering 100% of their online proceeds from Giving Tuesday to the Foodbank, bringing them to a milestone of over 1,000,000 meals donated over the lifetime of their partnership in November 2021.
Posted: June 21, 2022
Source: Darn Tough Vermont