Canada Goose Strengthens Executive Team, Appoints Carrie Baker President

TORONTO — March 31, 2022 — Today, as a part of its continued global expansion, Canada Goose Holdings Inc. has announced the appointment of Carrie Baker to president, Canada Goose, effectively immediately. The role will report to Dani Reiss, chairman and CEO, Canada Goose.

This announcement enhances the executive structure to accelerate its next phase of global growth. Dani Reiss will continue to oversee all aspects of the business, operations and strategy — with a consolidation of commercial leadership and marketing under Baker.

“Carrie has played an instrumental role in making Canada Goose the business it is today. She is a dynamic leader and proven operator, and I am excited to partner with her in executing the Company’s bold vision,” said Dani Reiss, chairman and CEO, Canada Goose. “This change in structure marks an important inflection point for Canada Goose, on our way to the next milestone.”

In her most recent role Baker was responsible for accelerating the North American business, one of the company’s fastest growing regions, achieving 36 per cent revenue growth in the first three quarters of fiscal 2022. A company veteran, Baker has been with Canada Goose for more than 10 years, having also held positions of executive vice president, chief of staff, and chief communications officer. Recognized as a strategic and collaborative leader through key stages of the company’s growth, Baker has helped lead critical initiatives including the company’s IPO and the development of its industry-leading Sustainable Impact Strategy.

“Seeing the company’s growth around the world and expansion into new categories over the last ten years, Canada Goose is truly a brand like no other,” Baker said. “I am proud of the incredible brand momentum we’ve built over the last decade, and our proven success in establishing sustainable industry standards, but it’s only the beginning — I am truly excited to unlock the incredible opportunity ahead of us.”

Ana Mihaljevic will assume the dual role of president, North America and executive vice president, sales operations & planning, expanding her operational leadership experience in Canada Goose’s most established commercial market. With almost two decades of experience, Ana has a strong track record of driving commercial performance and has played a pivotal role in establishing the Company’s insights, sales operations and planning functions as the Company has accelerated its direct-to-consumer business.

Posted: March 31, 2022

Source: Canada Goose