FitFlop Appoints New Chief Technology Officer To Drive Omni Channel Transformation


WHITE PLAINS, N.Y. — February 24, 2022 — FitFlop has announced the appointment of Sal Usmani as chief technology officer. Sal joins the business tasked with ensuring Innovation, Data and Technology will be at its center. Providing insight, while compiling frameworks that complement FitFlop’s overall growth plan will be at the heart of his role.

Usmani has an extensive background in technology with 20+ years of experience managing multi-channel business applications in a strategic environment.  In his most recent role at Belstaff, Usmani managed a complete end-to-end business transformation, spearheading numerous omnichannel projects which enhanced the customer experience.

Commenting on his new role, Usmani said: “FitFlop is a dynamic brand and I am excited to have joined the team at what feels like a pivotal moment and I am delighted at the prospect of helping this business reach new heights.  I look forward to utilizing my skills to deliver customer-centric initiatives that will enhance FitFlop’s operational development.”

Gianni Georgiades, CEO of FitFlop added: “As we begin our journey in transitioning to an omnichannel organization, it requires truly exceptional talent to spearhead our technological ambitions and advancements. Sal is that talent and an exciting addition to our executive team, bringing the expertise required to drive continued growth in innovation, data and technology”.

Sal joined the FitFlop team in January 2022.

Posted: February 24, 2022

Source: FitFlop