Gina Tricot And We aRe SpinDye In A Resource-Efficient Collaboration

STOCKHOLM — November 16, 2021 — Gina Tricot today releases its first collection that has been produced with We aRe SpinDye. The collection is part of Gina Tricot’s innovation program Gina Lab. and consists of a coat, shirt, trousers and two bags colored with We aRe SpinDye’s method.

With the collaboration, Gina Tricot continues to focus on sustainability, now with the coloring process at the center. Of all the resources that arise during the entire lifespan of a garment – from the production of raw materials, to recycling, 80 percent is used during the production phase itself. To maximize the effects of the sustainability changeover, an increased focus is required on the entire production process and in particular on the most resource-intensive of them all: the dyeing.

“One of Gina Tricot’s focus is to explore new methods and technologies in sustainability, which makes the collaboration with We aRe Spin Dye feel just right for us. Together we get a product with more durable and circular fibers, in addition with a more sustainable textile production with a focus on minimal water use. We are extremely proud of this collaboration,” said Emma Garrote, global production and sustainability manager at Gina Tricot.

“Gina Tricot is a shining example of an agile organization with short decision-making processes. They have managed to enthuse both the design and production department. It has been crucial to reach the launch of this collection that takes place today,” said Andreas Andrén, CEO of We aRe SpinDye®.

Posted November 16, 2021

Source: We aRe SpinDye