Pertex® Launches New Digital Platform — The Pertex® Fabric Lab

CLITHEROE, England — May 25, 2021 — Developed in response to the ever-changing needs of today’s market, the Pertex Fabric Lab is a brand-new online platform designed to build even closer relationships and deeper collaboration with its trusted brand partners.

“The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and developments,” said Steve Laycock, Pertex Brand director. “Our customized collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection.”

The Fabric Lab’s extensive functionality includes a fully searchable fabric library, high-definition photography, complete fabric data and material sustainability insights. Users are able to curate their own fabric selections, order swatches and samples at the click of a button; and to submit R&D requests. Further functionality including 3D visualization and fabric data will be added in forthcoming updates.

Complete Pertex branding and marketing tools, including hangtags and labeling, will be accessible through the Fabric Lab, and will serve as a hub for the latest news about the Pertex Brand. The Fabric Lab is the next evolution in the way designers and materials teams connect and interact with Pertex.

The Pertex Fabric Lab will go live in May 2021.

Posted May 25, 2021

Source: Pertex