The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modeled to look like YKK’s brick-and-mortar showroom in London, features six floors which are represented in the showroom’s logo, which also looks like a zipper. Each “floor” features a different theme:
- latest trends and automotive;
- sustainable products;
- fastening products for high-function applications like outdoor, backpacks, water protective, and luggage;
- fasteners for apparel in the categories of jeans, fashion, leather, and kidswear; and
- company information
There is also a floor for region-specific items, to be added later. Customers can view products through close-up photos, video, and catalogs and meet online with YKK representatives. The company also plans to host webinars and other learning opportunities using the platform.
YKK expects the digital showroom to be an incubator for innovation and creative design. YKK’s solutions-first approach already leverages the power of an extensive product and machinery portfolio, technical and engineering expertise and integrated production and supply systems in 72 countries and regions to solve complex fastening challenges for customers. The digital showroom not only showcases those capabilities alongside the latest YKK product designs, but also enables customers to interact with the YKK team to answer questions and solve design issues from the comfort of home.
“We launched the YKK Digital Showroom with the aim of connecting with our customers more than ever before,” said Hiroaki Otani, president, YKK Corp. “We hope that our customers will make use of it in conjunction with our face-to-face communication. To ensure that more customers around the world adopt YKK products, we will continue to promote digitalization in the value chain, including marketing, product planning and development, manufacturing, and sales, in pursuit of greater customer satisfaction.”
Posted April 19, 2021