Fred David/Como Diffusion Signs Deal To Launch Sealy® Sleepwear, Loungewear And Accessories

NEW YORK CITY — April 6, 2021 — Fred David (Como Diffusion Inc.) announced today that it has signed a long-term licensing agreement with Tempur Sealy International Inc. to extend the Sealy brand into the sleepwear, loungewear and accessories categories, in a deal brokered by IMG. Sealy Sleepwear is slated to launch in Spring 2022 and will be sold in select department stores, e-commerce channels, and specialty retailers throughout the United States and Canada.

The Sealy Sleepwear and Loungewear collections will include sets, coordinates, separates, robes, and accessories to encompass the brand’s ethos. They are designed with ease, comfort, and quality for the sleep you need to have a healthy & balanced life. The collections will be made of core essential fabrics, specially selected to improve sleep by maximizing cooling and breathability. Each style is specially engineered to increase airflow and comfort while in the bed. Premium, sustainably sourced fabrics will be available to support the goal of a more sustainable future.

“Sealy is the number one bedding brand in the US and a leader in the sleep industry. Sealy represents our focus to grow with the best and most influential partners. As we continue to deepen our brand assortment, we view the addition of Sealy as a step towards strengthening our licensed business,” said Andy Kirstein, president and CEO at Fred David.

The assortment will quickly expand to include Mens and Womens loungewear and sleep accessories by Fall/Holiday 2022.

Posted April 6, 2021

Source: Fred David