ATLANTA — April 13, 2021 — Carter’s Inc., the largest branded marketer in North America of apparel exclusively for babies and young children, announces the launch of Carter’s recycling program, KIDCYCLE™, a first-of-its kind program to recycle baby and children’s clothing nationwide through international recycling leader TerraCycle®.
Now, as little ones outgrow their clothing and parents update kids’ wardrobes, items that would otherwise be discarded can be mailed to TerraCycle and recycled. Carter’s aims to make recycling well-loved, lived-in clothing for babies and children both simple and rewarding, with the opportunity to receive Rewarding Moments loyalty points from Carter’s.
“At Carter’s, we are committed to doing our part to preserve the environment for today’s generation of children as well as future generations, which is why we are excited to invite parents to join our sustainability journey,” said Antonio Robinson, senior vice president, Corporate Social Responsibility. “KIDCYCLE is an important step toward circularity, which will help reduce the volume of children’s clothing going to landfills and find additional uses for the recycled materials.”
Recycling children’s clothing is simple:
- Head to www.TerraCycle.com/carters to sign up for a TerraCycle account.
- Next, fill a box with the baby and kids clothes you intend to discard.
- Log into your account, download and print your free shipping label.
- Seal the box, attach your shipping label and drop it off at a shipping location near you.
- After packages are received at TerraCycle, Rewarding Moments members can earn points.
“Children’s clothing, especially baby clothes, hold so many memories for parents. It can be difficult to let go of such sentimental items,” said TerraCycle CEO and Founder Tom Szaky. “Through their recycling program, Carter’s is providing parents with a sustainable option to part with their children’s clothes that can no longer be passed on or donated.”
All spring long, the program will accept any brand’s baby and children’s clothing excluding shoes and accessories. Once collected, the clothing is separated by fabric type, shredded, and recycled into materials for another use, such as home insulation and stuffing in workout equipment and furniture.
Beginning April 13, head to www.TerraCycle.com/carters for more information and to get started recycling well-loved baby and kids apparel items.
Posted April 13, 2021
Source: Carter’s, Inc.