VF Corp. Enters Agreement To Buy Supreme® Brand

Denver-based VF Corp. has entered into a definitive merger agreement with Supreme®, a privately-owned streetwear brand. The Carlyle Group and Goode Partners, current investors, are selling their stakes in Supreme. The transaction is expected to close before the end of 2020, and is subject to customary closing conditions and regulatory approval.

James Jebbia, the brand’s founder, and the senior leadership team will remain with the company, which is headquartered in New York City.

“We are thrilled to welcome Supreme to the VF family and to build on our decades-long relationship as we create value for all of our stakeholders. VF is the ideal steward to honor the authentic heritage of this cultural lifestyle brand while providing the opportunity to leverage our scale and expertise to enable sustainable long-term growth,” said Steve Rendle, VF’s chairman, president, and CEO. “

November/December 2020