NEW YORK CITY — July 16, 2020 — Chargeurs*PCC Fashion Technologies today announced the launch of its first U.S. consumer-facing division, Lainiere Health & Wellness, as well as a direct-to-consumer e-commerce website offering the new division’s collection of protective face masks. The company also announced it is launching a partnership with Marc Jacobs and will donate anti-microbial material made by Lainiere Health & Wellness to the designer for his face mask collection, with 100 percent of the proceeds of sales benefiting UNICEF USA.
“As masks were becoming the new must-wear protective accessory, we at Chargeurs knew immediately that we needed to leverage our expertise and pivot our US business so we could supply consumers and our brand partners with functional, fashionable mask options,” said Angela Chan, global president and managing director, Chargeurs*PCC Fashion Technologies. “The interlinings we make are typically hidden inside garments, but they are a crucial part of fashion and are used to create a protective interior layer in high-quality face masks for the consumer market. We’re proud to now be partnering with Marc Jacobs to supply the brand with our antimicrobial products to be used in masks that will be sold to benefit UNICEF USA.”
The limited-edition Marc Jacobs face masks were designed using filters made with Lainiere Health & Wellness’s performance fabric, which reduces bacteria by 99 percent. The masks are made by hand in New York with upcycled materials from past Marc Jacobs collections. All proceeds from the sales of the Marc Jacobs masks will be donated to UNICEF USA to help the organization as it responds to COVID-19 and assists the most at-risk communities. Consumers can purchase the masks exclusively at MarcJacobs.com.
The launch of the new Lainiere Health & Wellness division represents Chargeurs’ first move into the consumer health and wellness space in the US. The company has long been a global B2B leader in the supply of interlinings. Since the beginning of the coronavirus crisis, Chargeurs has shifted a significant portion of its global textile production toward health and wellness–related protective equipment. To support US manufacturing, Chargeurs will start producing face masks at its Troy, Ohio, factory by September.
The Lainiere Health & Wellness face mask collection includes a fashion performance line created by Chan, who has a background in fashion design. The collection includes 16 unique styles featuring luxurious fabrics such as lace and silk as well as hand-stitched embellishments, embroidery and sequins. The entire line of washable, reusable masks offers anti-bacterial and anti-odor properties.
Posted July 17, 2020
Source: Chargeurs*PCC Fashion Technologies