Lacoste Appoints Robert Aldrich As CEO Of North America & Pedro Zannoni As CEO Of Latin America

PARIS — May 26, 2020 — Lacoste has appointed Robert Aldrich as CEO of the North America Region and Pedro Zannoni as CEO of the Latin America Region. They will report to Jean-Louis Delamarre, executive vice-president, Global Markets & Distribution.

“We are delighted to announce today the appointment of Robert Aldrich and Pedro Zannoni. These two arrivals illustrate the brand’s ambition to strengthen and accelerate our Brand penetration and equity in these regions. We are counting on their in-depth knowledge of Latin America and North America as well as their commercial dynamism to continue the premiumization and desirability of the brand. These appointments come in a particularly challenging time. Yet I am confident that Robert and Pedro will demonstrate their leadership, commitment and solidarity to help Lacoste come out of this crisis stronger” said Jean Louis Delamarre.

Aldrich started his career with Giorgio Armani where he held various commercial positions. He then joined the Ermenegildo Zegna Group in 2006, where he was executive vice president Wholesale, CEO of the North America region, and then CEO of the Americas region. Aldrich began his position as CEO of the North America region — Canada, United States, Mexico, Caribbean — on May 18, 2020.

Zannoni has held various commercial positions within the AMER SPORT, BABOLAT and PUMA groups, before joining the ADIDAS Group in 2013, where he was successively senior commercial director for Brazil and then vice president Reebok for the Latin America zone. Since 2018, he has been president of the Latin American zone for ASICS. Zannoni began his position as CEO of the Latin America region on May 1, 2020.

Posted May 27, 2020

Source: Lacoste