COOLMAX® Technology Incorporated Into New Menswear Collection At H&M

WILMINGTON, Del. — May 29, 2020 — The LYCRA Co., a global leader in innovative solutions for the apparel industry, is pleased to announce that COOLMAX® technology is featured in H&M’s latest everyday menswear collection. Coolmax technology has been introduced into an extensive range of the leading retailer’s key summer styles, as well as a selection of wardrobe essentials. The technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer.

The key to Coolmax technology is in the weave of the fabric itself. The fiber cross sections wick moisture to the surface of the fabric while allowing air to pass through. Importantly, with this technical advance being a part of the fabric, the garments will keep their functionality wash after wash.

H&M’s key summer styles using Coolmax technology capture the new season smartness, maxing on sharp personal style with a relaxed summer attitude. The collection features smart polo shirts with a ribbed collar and stripe detail, perfectly matched with the range’s pleat front tailored joggers. With tailoring being the essential trend in menswear right now, the collection also includes a sharp two-button tailored slim-lapel jacket and slim-fit tailored trousers, with an elasticated waist to give a modern edge.

Furthermore, for when it’s time to relax in the heat of the summer, the collection also includes wardrobe staples like faded denim jeans made with Coolmax technology and crewneck T-shirts and tanks. Finish off with some essentials such as square-cut trunks and mesh sneaker socks.

This new collection is available from H&M as of May 28, 2020.

Posted May 29, 2020

Source: The LYCRA Company