Burlington Introduces Kids Essentials Collection

Greensboro, N.C.-based Burlington, part of Elevate Textiles, has introduced a Kids Essentials Collection featuring Burlington Smarterwear™ performance. Fabrics originally designed for athletes and outdoor enthusiasts have been adapted for use in kids’ clothing.

The easy-to-care-for designs offer comfort stretch, soft hand and abrasion resistance active children, according to Burlington. The collection incorporates Burlington’s Synatural™ yarn technology and Plaidology™ piece-dyed pattern technology.

“We are excited to introduce a collection of fabrics designed specifically for kids and their active play,” said Nelson Bebo, vice president, Burlington Performance Fabrics. “In this first of its kind collection, Burlington has created the Kids Essentials fabric line that stands up
to the extreme and often unexpected demands of kids. With advanced stretch and natural softness, kids will love the comfort while parents appreciate the durability, protection and easy care of these fabrics.”

January/February 2020