UNTUCKit Announces Launch Into U.K. Market

NEW YORK CITY — October 28, 2019 — UNTUCKit, the New York-based retail brand and creator of the Original Untucked Shirt, announced today the brand’s upcoming launch in the United Kingdom (U.K.) with two physical retail locations in London.

The new locations will open on November 6, 2019, at Covent Garden and Westfield London, and will coincide with the launch of UNTUCKit’s new U.K. e-commerce experience and product fulfillment center based in Manchester. Both stores are around 1,600 square feet and will carry a selection of UNTUCKit’s men’s apparel and offer whiskey tastings to complement the customer shopping experience.

UNTUCKit currently has 80 retail locations across North America, and these two U.K. locations will be the brand’s first steps into the market, with plans for additional physical locations across Europe in the coming years.

“This is a huge moment for UNTUCKit. Since we began opening stores across the U.S. and Canada, having a presence in the UK has always been top of mind for us,” said UNTUCKit Founder Chris Riccobono. “We’re thrilled to have chosen two of the most fashion-centric locations in London — Covent Garden and Westfield London — to kick off our physical presence there. For years, customers have asked when we’ll offer our product outside of North America, so we’re looking forward to giving them an authentic way to experience UNTUCKit — up close and in person.”

In addition to the store openings, UNTUCKit has also welcomed a new friend of the brand in the U.K., Kevin De Bruyne, Belgian professional footballer for Premier League Club Manchester City and the Belgian national team. Kevin will appear in select UNTUCKit marketing campaigns in stores and across digital platforms in England.

Posted October 28, 2019

Source: UNTUCKit