MOUNT HOREB, Wis. — August 27, 2019 — Duluth Trading Co., the Wisconsin-based men’s and women’s lifestyle brand, today announces its first line of work-smart separates specifically designed to master the workday of the modern professional woman. The new “Workday Warrior” collection redefines workwear with Duluth Trading’s better-built ingenuity. Each piece combines functional features such as wrinkle- and stain-resistant fabrics with details designed to flatter — creating a seamless transition from client meetings to construction sites and wherever else the day takes her.
The Workday Warrior Collection adopts a mix-and-match wardrobe approach with key principles in mind: functionality, performance and style. The line includes products such as the Shiftless Cardigan Sweater, the Wrinklefighter Button-Up Shirt and DuluthFlex® Daily Denim. The collection also introduces fabric innovations such as Ponté Pro. Available in tunics, dresses, bottoms and a new blazer, Ponté Pro knit fabric never clings, chafes or loses shape, and it provides freedom of movement with four-way flex. Functional fabrics continue throughout the collection with the additions of incredibly stretchy Flexcellence Shirts, lustrously soft Willow Knit Tops, water-resistant Flexcellent Pants and never-fade DyeHard Pants.
“We have been working to redefine workwear by studying the life demands of our customers and listening to their wants and needs,” said Stephanie Okada, Product Developer at Duluth Trading. “We are excited to deliver a collection that honors hardworking women with sophistication, versatility and product features to outperform any task and navigate any scenario they may face.”
Duluth Trading’s Workday Warrior Collection ranges in price from $34.50 to $199.50.
Posted August 28, 2019
Source: Duluth Trading