BOWLING GREEN, Ky. — July 10, 2019 — JERZEES® is proud to introduce the all-new Snow Heather collection in French Terry and Jersey, an entirely new kind of apparel for the brand. The Snow Heather collection provides apparel options with a distinct, lived-in look due to the unique slub, textured fabrication. This stylish, lightweight and functional collection complements the vintage trend in apparel and the on-the-go style that decorators want for their customers.
“This collection is unlike any other product we’ve launched,” said Jeff Traen, director of marketing at Fruit of the Loom Activewear and Jerzees. “The slubbed, vintage-inspired fabric adds visual interest to the garment that elevates Jerzees apparel offerings. Decorators are looking for apparel that matches their customers’ personalities and experiences, and we want to provide products that allow decorated apparel customers to be ready for any and every experience that life has to offer.”
The Snow Heather French Terry is available in three styles including a French Terry raglan crew, raglan hood and a ladies’ raglan full-zip hood. The polyester-cotton blended fabrics provide a super soft hand and stylish versatility. This collection is available in 11 Snow Heather colors in sizes S–3XL, with color and sizing options varying per style.
The Snow Heather Jersey features distinctive, vintage tees with a super soft hand and classic fit. Available in companion Jersey tees along with a ladies’ racerback tank, the Snow Heather Jersey is something decorators can offer customers for all-day comfort and style. The polyester-cotton blended jersey fabric is available in 14 Snow Heather colors, sizes S–3XL, with color and sizing options varying per style.
“This product was born from the understanding that decorators and customers are looking for premium fabrics that are different from traditional fabric color palettes and styles,” said Titi Lin, senior product designer at Fruit of the Loom, Inc. “The collection is meant to give decorators products that are truly unique staple items with seasonal longevity.”
Much like the new Snow Heather collection, the Jerzees brand has a new look that embodies the originality and versatility of the end-user. Jerzees products are designed for a variety of experiences, personalities and adventures. Apparel should give customers the confidence to ask, “Wear To?” without hesitation — and this collection does just that.
“This collection is a gateway for the Jerzees brand to explore and compete in new spaces that we haven’t explored before,” said Lin. “Snow Heather is a combination of a classic fit, premium fabrics and the style-centered textured look of the slubbed fabric to create this one-of-a-kind collection.”
Posted July 10, 2019
Source: Fruit of the Loom, Inc., a Berkshire Hathaway company