GREENSBORO, N.C. — June 4, 2019 — The Wrangler® brand, part of Kontoor Brands Inc., today introduced the first denim apparel dyed with foam, a revolutionary technique that uses 100 percent less water than conventionally-dyed denim*. The global product launch of foam-dyed denim follows the Wrangler brand’s Indigood™ commitment to discover and implement throughout its supply chain the most sustainable ways for dyeing denim.
“We’re proud to have helped pioneer a technology that has the potential to revolutionize sustainability standards for denim,” said Tom Waldron, vice president and global brand president, Wrangler. “The introduction of Indigood foam-dyed denim represents our continued commitment to use our global scale to advance the denim industry, while maintaining the authenticity, quality and style that consumers expect from Wrangler.”
Indigood Foam-Dye entirely replaces the traditional water vats and chemical baths of conventional indigo dyeing, reducing by 100 percent the amount of water* required to turn denim that beloved shade of indigo blue. The new dyeing process also reduces energy use and waste by more than 60 percent compared to the conventional denim dyeing process.
“Indigood raises the bar on what consumers can expect from us in terms of environmental performance,” said Roian Atwood, director of sustainability at Wrangler. “We are continuously looking for opportunities to improve the sustainable impact of our products from field to seam and we are proud of what we’ve promised to achieve through Indigood.”
The Indigood products will be featured in the ICONS Collection, giving consumers access to the Wrangler brand’s most iconic products with the highest level of sustainability available on the denim market today. In addition, with absolutely no compromise to quality, the Indigood products incorporate recycled cotton, laser finishing and ozone finishing. The collection includes both male and female jeans, shirts and jackets in two distinct denim shades: Good Day (light) and Good Night (dark).
The launch of Indigood demonstrates the Wrangler brand’s continued commitment to sustainability, reflected in the brand’s global sustainability goals, which include:
- Conserving 5.5 billion liters of water at owned and operated facilities by 2020;
- Using 100-percent preferred chemistry throughout our supply chain by 2020;
- Powering all owned and operated facilities with 100% renewable electricity by 2025; and,
- Sourcing 100-percent sustainable cotton by 2025.
The ICONS Collection featuring Indigood is now available globally. For North America, visit Wrangler.com and select retail outlets.
*Small amounts of water are used to clean machinery and mix solutions, 99.99% of wastewater is eliminated
Posted June 4, 2019
Source: Kontoor Brands Inc.