PVH, NIKE Enter Men’s Underwear Licensing Agreement

New York City-based PVH Corp. has entered into a licensing agreement — that includes design, sourcing, marketing and worldwide distribution — with Portland-based Nike Inc. for Nike-branded men’s underwear. PVH reports it will use its innovative underwear platform while adhering to quality standards and corporate responsibility. The agreement expands The Underwear Group at PVH and adds Nike to its existing brands: Calvin Klein; Tommy Hilfiger; Olga; Warner’s; and True & Co.

“We are incredibly proud to be working with NIKE, as this is an opportunity for two great companies to build on each other’s strengths, making it a win-win for everyone, especially consumers,” said PVH’s Cheryl Abel-Hodges, President of Calvin Klein North America and The Underwear Group.

May/June 2019