PVH Corp. Enters Into Licensing Agreement With Nike For Men’s Underwear Business

NEW YORK CITY — April 30, 2019 — PVH Corp. announced it has entered into a licensing agreement with NIKE Inc. for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.

This partnership using PVH’s innovative underwear platform will deliver exciting Nike men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility.

“We are incredibly proud to be working with Nike, as this is an opportunity for two great companies to build on each other’s strengths, making it a win-win for everyone, especially consumers,” said PVH’s Cheryl Abel-Hodges, president of Calvin Klein North America and The Underwear Group.

With the addition of Nike men’s underwear, The Underwear Group will expand its strong portfolio which includes CALVIN KLEIN, TOMMY HILFIGER, Olga, Warner’s and True & Co.

Posted April 30, 2019

Source: PVH Corp.