Polartec Announces Updates At Outdoor Retailer

ANDOVER, Mass. — January 30, 2019 — Polartec announced updates around its exhibition at the Outdoor Retailer show in Denver, Colo., this week.

Polartec Eco-Engineering™ is realizing a long sought after breakthrough advancement enabling all Polartec products to be recyclable and biodegradable. This will enable the creation of the world’s first fully recycled and biodegradable fleece, other knits, fills, and breathable waterproof membrane via an additive that allows the materials to biodegrade under normal marine and landfill conditions. By partnering with three other leaders in their respective fields — Unifi and Intrinsic Advanced Materials —Polartec is now implementing biodegradability across its product line.

Polartec recently introduced Polartec® Power Air™, the first fabric technology engineered to reduce fiber shedding. By encapsulating lofted fibers within a multilayer, continuous yarn fabric construction, the revolutionary new platform offers advanced thermal efficiency

that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics. At the Outdoor Retailer show — in the Polartec booth and a party Wednesday evening in collaboration with Westerlind — Swedish sportswear brand Houdini will introduce its Power Air Houdi. Becoming available to consumers January 31 on houdinisportswear.com, the product is the unique result of Polartec innovation, and design from the Swedish sportswear brand which recently expanded its distribution to North America.

Polartec is proud to introduce the new Polartec.com, a comprehensive information center for all Polartec fabric technologies including their features, benefits, and usage examples from customers. The new resource also includes updates on the brand, including information on the Polartec history of innovation, and ongoing Polartec Eco-Engineering™ developments.

PolarFleece, the world’s first technical fleece that set the standard for lightweight warmth and comfort, releases the Andover Shearling Pullover. It’s a modern-retro homage to the style first introduced in 1981, cut and sewn in New England from premium 100% recycled Polartec Classic shearling edition fleece. Custom-made for every customer, there are over 1 billion possible color combinations to choose from on PolarFleece.com.

In the Polartec booth at the Outdoor Retailer show (#54021-UL), 100 limited edition PolarFleece x Big City Mountaineers 30th Anniversary Pullovers will be available for purchase. The product features retro colors in honor of Big City Mountaineers, and all proceeds will benefit the non-profit partner providing outdoor programs for at-risk youth.

Posted January 30, 2019

Source: Polartec