Foot Locker Announces Strategic Investment In Super Heroic

NEW YORK CITY — January 3, 2019— Foot Locker Inc., the New York-based specialty athletic retailer, announced today that it has made a strategic investment in Super Heroic Inc. The company is taking a minority stake in the innovative, high-performance, tactical play and entertainment company whose mission is to inspire children to be more active through play. The $3 million Series Seed II investment brings the total raised by Super Heroic to $10 million since it was founded in 2016.

Headquartered in Oakland, Calif., and co-founded by Jason Mayden and Harshal Sisodia, Super Heroic is a lifestyle brand that designs, manufactures and markets innovative footwear, clothing and accessories. Combining cutting-edge technical functionality and high-performance designed products specifically created for children, Super Heroic has achieved a significant foothold in the growing youth footwear category since its inception. As part of Foot Locker’s strategic investment, Kids Foot Locker will be the first brick-and-mortar retailer of Super Heroic products in the U.S.

“We are excited to partner with Super Heroic, a company that shares our deep commitment to empowering children through innovative athletic products,” stated Richard Johnson, Foot Locker’s chairman and CEO. “With its robust talent and cutting-edge innovation, we look forward to working with Jason and the entire Super Heroic team to offer an exciting, fresh product to our customers, while realizing additional growth opportunities for the future. Giving kids the tools to be active is in our DNA. Having our two companies come together to empower kids to play has the potential to be game changing.”

“We are excited to partner with Foot Locker and benefit from its unparalleled expertise in the footwear and apparel markets as we seek to elevate our brand to the next level,” said Mayden, Super Heroic’s CEO. “This partnership marks an important milestone for Super Heroic and validates the significant progress we have made since our founding just over two years ago. We look forward to working together to expand Super Heroic’s reach as we continue creating best-in-class product and experiences to inspire children around the world.”

Foot Locker Inc. will serve as a board advisor to Super Heroic, partnering with the company on various growth initiatives from product to content.

Posted January 3, 2019

Source: Foot Locker