NEW YORK CITY — December 7, 2017 — The Nautica brand, a division of VF Sportswear Inc., which is a subsidiary of VF Corp., announced today that it will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional year. This will make a total of six years that Tringale, one of the more active players on the PGA Tour, has represented the brand. Along with Cameron Tringale, Nautica is introducing 24-year-old PGA Tour player Michael Kim as a golf brand ambassador. Born in Seoul, South Korea, Kim moved to the United States when he was 7 and later played for the University of California, Berkeley where in 2013 he became the first Cal men’s golfer to ever win national player of the year honors when he received both the Jack Nicklaus Award & the Haskins Award. He is known as one of the dominant young players in the game.
As part of the agreement, both golfers Tringale and Kim will wear Nautica apparel on course, focusing on the brand’s NavTech performance golf shirts and pants, as well as complementary sweaters, belts and outerwear.
“We are excited to continue our partnership with Cameron Tringale and add Michael Kim to the team for 2018,” said Brendan Sullivan, president of Nautica. “Both athletes are great representatives for the Nautica brand, and all that it stands for: an active lifestyle, youthful energy, and strong determination.”
“I’m excited to extend my relationship with Nautica, one of my longest standing partners,” said Tringale. “The NavTech product will help me perform at my best as I chase my first PGA TOUR victory.”
“Nautica is an iconic brand and I am thrilled to be partnering with them,” said Kim. “They are on the forefront of fashion styling and technology which will help me compete with the world’s best.”
In addition to wearing the brand’s apparel, Tringale and Kim will both be featured in Nautica digital advertising campaigns along with in-store POS, and will be showcased throughout the Nautica website and social media channels, including Facebook, Instagram, Pinterest, Twitter, and YouTube. Consumers are able to purchase select NavTech items online now at www.nautica.com and at participating national retailers in the United States.
Posted December 7, 2017