Gerber Technology Partners With Avametric To Unlock The Reality Of 3-D

TOLLAND, Conn. — November 2, 2017 — 3-D technology promises vast efficiency gains in the design process and consumer shopping experience. Today, 3-D technology is complex to implement and use. Additionally there is a wide gap between 3-D design and the actual manufactured product. The fashion industry spends billions of dollars annually on physical samples which slows down development and has a negative environmental impact. The majority of these samples could be produced digitally and Gerber Technology has made consistent investments to advance its AccuMark 3D to help customers address this core challenge. And today at their ideation conference, Gerber unveil its advances and announce a major partnership with Avametric that position the company to leap forward and create a whole new dimension in fashion. Gerber Technology and Avametric, a producer of fabric simulation and 3-D consumer applications, are combining forces to offer the first end to end 3-D platform, from consumer facing virtual try-on applications to design, development and manufacturing. The joint 3-D platform will provide highly realistic 3-D simulations that can be used from consumer side visualization all the way through production.

Avametric’s team is made up of experts from the technology, academic, retail and special effects industry, including two academy award winners and six Ph.D.’s. Their advanced in simulation, combined with AccuMark’s fully integrated 2-D and 3-D applications makes it the easiest to use 3D product on the market and at the same time most sophisticated 3-D simulation engine. Users will be able to move from 2-D patterns to 3-D digital samples that are production ready, which can result in a savings of up to 50 percent in time and cost.

“You may hear and see many other 3-D products on the market” said Karsten Newbury senior vice president and general manager. “We hear from our customers that most of them are not actually using our competitors’ 3-D products because they find them too difficult to use and don’t integrate well with a 2-D workflow.”

“We are thrilled to be partnering with Gerber,” said Ari Bloom, Avametric’s CEO. “As we explored our partnership options, we technically evaluated many of the top design and development products on the market. Ultimately we came to the conclusion that Gerber’s strategy and focus on 3-D was based on accurate pattern data and on usability, and we believe this is the key to a scalability of applications that meet the core needs of the fashion industry.”

The two partners also have a shared long-term road-map of providing 3-D solutions that span the entire fashion development value chain. While Gerber has solutions focused on the design, sampling and manufacturing side of the value chain, Avametric already has consumer facing virtual try-on applications that have drawn interest from some of the world’s leading fashion brands. Combined, they are the only provider of an integrated end-to-end 3-D platform, and one that easily integrates with Gerber’s AccuMark 2D product.

Both company’s customers will benefit from the combination of skills and industry knowledge created by this partnership. The first commercially available application will be with the release of AccuMark V11.

Posted November 2, 2017

Source: Gerber Technology