American Apparel Launches New Pencils Of Promise Collection To Support Literacy In Developing Countries

MONTREAL — November 14, 2017 —  American Apparel has launched a capsule collection of hoodies, T-shirts and bags in support of Pencils of Promise (POP) to fund the construction of schools and provide support for teachers in developing nations. POP is a U.S.-based not-for-profit organization that works to increase access to education and raise global awareness of child illiteracy as there are 250 million children worldwide who lack basic reading, writing and math skills.

“We are a proud supporter of Pencils of Promise, who have already helped over 70,000 students to gain access to quality education through infrastructure projects and literacy programming,” said Mike Hoffman, president, Gildan’s Printwear division, owner of the American Apparel® brand. “As the surest path out of poverty, education opens up possibilities for these children to move towards a better life and a more hopeful future. It is one of the most powerful weapons that we can use to change the world.”

With the message “250 million kids can’t read this,” American Apparel’s new capsule collection represents a commitment of $200,000 to build new educational infrastructure, improve classroom environments and provide support for teachers. The goal of this initiative is to foster a conversation around the need for better quality education, inciting consumers to take a position on child literacy and become passionate about increasing children’s opportunities for a brighter future.

The collaboration between American Apparel and Pencils of Promise is designed to raise awareness and support for child literacy, inspiring generations of globally conscious and impact-oriented consumers to help students in developing countries have the same access to quality education that they received.

Posted November 14, 2017

Source: Gildan