Target To Deploy Avery Dennison’s RFID Technology

Avery Dennison, Westborough, Mass., has partnered with Minneapolis-based Target Corp. on a global radio frequency identification (RFID) deployment. In a largest of its kind program, Target will deploy RFID technology to more than 1,600 stores to enhance the guest experience and improve product availability. Avery Dennison’s will provide its broad ultra high frequency (UHF) RFID technology in categories including apparel and home, and the RFID tags will be blended into existing trim items to preserve branding.

“In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimized omnichannel experience,” said Bill Toney, vice president for RFID Market Development at Avery Dennison. “We are honored to be selected by Target as a key business partner for this initiative.”

May/June 2017