Cone, Cordura® Introduce Classic Selvage Denim

Greensboro, N.C.-based Cone Denim has collaborated on a vintage-inspired selvage denim featuring CORDURA® as part of Wichita, Kan.-based INVISTA’s Cordura brand’s 50th anniversary (See “Fiber World News, TW, this issue). Cone is producing the denim on American Draper X3 shuttle looms at its history-filled White Oak facility, which complements Cordura’s “heritage meets innovation” anniversary theme.

“Both the Cordura brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating Cordura Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future,” said Cindy McNaull, global Cordura brand and marketing director.

“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics — so working with a brand like Cordura that shares the same values is a great fit for us,” said Kara Nicholas, vice president of product design and marketing, Cone Denim.

Cone Denim and Cordura have collaborated to develop a selvage denim fabric.

January/February 2017