Haggar Announces Strategic Licensing Agreement With Bernette Textile Company For Men’s Sweaters

DALLAS — December 19, 2016 — Haggar Clothing Co. announced today that it has entered into a licensing agreement with Bernette Textile Co. for men’s sweaters. The agreement includes exclusive rights for Bernette to design, produce and sell men’s sweaters in the United States. The initial collection is expected to launch with major national retailers, in Haggar stores and on haggar.com in fall 2017.

Michael Stitt, Haggar CEO, said: “As Haggar celebrates our 90th year, our partnership with Bernette Textiles further strengthens our product portfolio. Bernette’s mission, vision and history align with ours, and both companies are committed to delivering the highest quality apparel, innovation and exceptional value for the consumer. We are excited to have Jeff Siskind and his team on board.”

“Licensing Haggar sweaters is a natural fit for Bernette,” said Jeff Siskind, Bernette Textile Co. president. “Since our inception 75 years ago, sweaters has been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high quality product, is consistent with our business model. We are thrilled by the opportunity to market and represent Haggar, an iconic heritage brand.”

Bernette also has licenses with Coleman, The American Outdoorsman, US Polo Assn, Tricots St Raphael and ArgyleCulture.

Posted December 19, 2016

Source: Haggar Clothing Co.