WICHITA, Kan. — August 30, 2016 — CORDURA® brand announces its collaboration with TENCEL® from Lenzing, showcasing the softer side of durability with the next generation of soft-comfort performance fabrics. First in the collaboration line-up are new softened strength denims featured in the latest Cordura Denim ‘Infinity’ Collection, with more innovations across the Cordura fabric family forthcoming. The Cordura Denim ‘Infinity’ Collection, part of the “Authentic Alchemie” Collection portfolio, presents latest generation performance denims crafted to integrate the best of both worlds — softness with strength, fashion with function and durability with definition.
Tencel fibre brings enhanced soft comfort properties, moisture management and sustainability benefits to the durable Cordura fabric portfolio. A lyocell fiber of botanic origin, Tencel has a smooth surface which results in fabrics that are soft and gentle on the skin. Tencel fiber also absorbs moisture in a controlled and regular manner helping to create an optimal environment to transport moisture away from the body.
“Our latest fabrics incorporating Tencel fiber go beyond traditional denims, migrating to lightweight and comfortable denims that can travel effortlessly with you throughout the day — wherever you may go,” said Cindy McNaull, global Cordura brand and marketing director. “By combining the best elements of both of our brands, we are continuing to transform our apparel fabric portfolio to elevate its softer side. This helps raise the bar to create lightweight, comfortable solutions that do not compromise on durability.”
According to Tricia Carey, director of global business development at Lenzing Fibers Inc., “As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. Cordura brand brings the long-lasting durability and strength, and we help enhance it with comfort and softness.”
“We are just scratching the surface of where we can go together with the Tencel x Cordura combination,” McNaull said. “We’re optimistic that this collaboration and its supporting supply chain — including strong and highly innovative authorized mills such as Artistic Milliners, Arvind, Advanced Denim, and Kipas — is just the beginning of great things to come for us, our partners and our joint consumers as we continue to push the boundaries of durable fabrics.”
Products from the collaboration can be seen at Munich Fabric Start on the Lenzing Tencel stand (H3 | C15), as well at the Artistic Milliners stand (H7 | B24) within Bluezone, an independent concept for the denim and sportswear community.
Posted August 31, 2016
Source: Invista’s Cordura brand