PAGOSA SPRINGS, Colo. — June 28, 2016 — VOORMI®, an innovator of domestically sourced precision-blended wool fabrics and apparel, is proud to unveil DUAL SURFACE™ UL Precision Blended Wool Technology. This technology, a key building block of the new All-Season Lightweight Collection by Voormi, leverages the brand’s precision blending capabilities to deliver a holy-grail mix of ultra-lightweight fabric, performance moisture management, and best-in-class durability.
Well known for the company’s innovations in precision blended wool for mountain professionals and outdoor pursuits, Voormi’s new Dual Surface UL Precision Blended Wool Technology delivers a significantly lighter weight merino-based fabric without sacrificing durability or performance. Voormi’s Dual Surface UL Technology locates a razor-thin layer of moisture wicking polyester next-to-skin while maintaining merino wool dominance throughout the remainder of the fabric. Combined with new super light construction, Dual Surface UL promises to deliver an unprecedented level of warm-weather comfort and all-season performance.
Dual Surface UL fabric weighs just under 100g per square meter, making it 30 to 50 grams lighter than the leading ultra light merino fabrics currently on the market. Voormi’s Chief Marketing Officer Timm Smith commented, “Our goal has always been to expand the performance possibilities of merino wool. We’re beyond thrilled with the results from our new Dual Surface UL Technology; it’s a fabric that is as comfortable on a boot pack as it is on the river.”
Dual Surface UL Precision Blended Wool is currently available in three styles:
Short Sleeve Tech-T ($70)
Featuring our lightest and most air permeable Dual Surface UL Precision Blended Wool, this versatile summer staple runs the gambit on warm weather days. Naturally UV protective, anti-microbial, and leveraging all the moisture managing wonders of wool, this basic tee is anything but basic. Made in the United States Exclusively from ROCKY MOUNTAIN HIGHCOUNTRY MERINO™ Wool. Relaxed Fit. Now Available.
Long Sleeve Tech-T ($90)
Featuring our lightest and most air permeable Dual Surface UL Precision Blended Wool, this versatile year-round staple will keep you cool in the summer and warm and dry through the rest of the year. Naturally UV protective, anti-microbial, and leveraging all the moisture managing wonders of wool, this long-sleeve tee is fit to go everywhere you do. Made in the United States Exclusively from Rocky Mountain Highcountry Merino Wool. Relaxed Fit. Now Available.
Solarium Hoodie ($129)
Our go-to summer long sleeve. Featuring the lightest and most breathable Dual Surface Precision Blended Wool we’ve ever made (100 g/m2), the Solarium handles the height of the summer sun with as much poise as it does a crisp morning start. Thanks to our proprietary precision blending process, the naturally UV protecting, thermally regulating Rocky Mountain Highcountry Merino wool provides plenty of cover for the razor thin layer of moisture wicking synthetic fibers underneath. Relaxed Fit. Now Available.
Posted June 28, 2016