Denim North America Launches New Sustainable R3 Denim Collection

COLUMBUS, Ga. — June 20, 2016 — Denim North America (DNA), a division of DNA Textile Group, announces the immediate launch of its new R3 Denim™ sustainable collection.

R3 Denim utilizes certified ECO2cotton® yarn made from the recycling of new, pre-consumer, post- industrial cotton knit cuttings, which have been discarded during the apparel cut and sew process. “We are taking recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim,” said DNA’s Creative and Marketing Director, Lisa A. Harris. “Each pair of jeans made with R3Denim contains the equivalent of two recycled t-shirts.”

Denim North America teamed with another leading Georgia based company, Jimtex Yarns, a division of Martex Fiber Southern Corp., to produce this environmentally responsible denim that also conserves water and reduces energy used in manufacturing. The end result is a modern performance denim manufactured entirely in Georgia. DNA and Martex Fiber Southern Corporation will jointly introduce R3 Denim to existing clients and promote Martex’s “No Fiber Left Behind™” campaign which stresses the importance of ZERO Landfill.

DNA’s leadership in denim innovation and responsible manufacturing, in conjunction with Martex’s pioneering approach to reprocessed textile fibers combine to create dynamic sustainable fabrics for today’s discerning denim brands.

Posted June 20, 2016

Source: Denim North America (DNA)