CORDURA® Brand Denim Trends Piece Planned

WICHITA, Kan. — April 8, 2016 — As consumer demand for cross-functional products continues to increase, fabrics will have to evolve to make gear and apparel that can keep up from the office to the outdoors and beyond.

A prime example is an every day go-to fabric — denim. The CORDURA® brand — known for driving developments in cross-functional denims with its mill partners — has identified three trends that are shaping the industry in 2017 and beyond.

A sneak peek at upcoming denim trends

  • The Future is Real — We are focusing on getting back to basics, embracing simplicity, spirited off-the-grid adventures — and fabrics that can keep up.
  • Luxury in Lifestyle — Lifestyle is high-style — today’s consumer expects products that are tailored to individual needs.
  • Di-Versatility — In a time when freedom and diversity allow us to be who we want and live as we like, we demand the same versatility from our fabrics.

Full Denim trend study to follow.

Posted April 8, 2016

Source: Invista’s CORDURA® Brand